Tom Lai is a Creative Director and product design leader with decades of experience building digital products across travel technology, media, streaming, advertising, games, and commerce.
He currently serves as Chief Creative Officer at NextTrip, where he leads creative direction across product, media, marketing, and sales initiatives. His recent work includes TravelMagazine.com, JournyTV, as well as refreshing travel media properties, designing social discovery concepts for travelers, shaping shared account and personalization systems, and developing modular B2B commerce experiences that connect content, storefronts, partners, and booking offers.
Tom’s strength is operating across both strategy and execution. He can shape product vision, define UX systems, direct brand identity, create investor and sales narratives, design launch-ready interfaces, and produce the assets needed to bring a product to market. He also helps modernize creative and product workflows by introducing AI-assisted tools such as Codex, Claude, and Figma Make to make the path from design exploration to development more efficient.
His background spans UX/UI, brand design, graphic design, digital illustration, motion, games, video platforms, AI-assisted product workflows, and creative team leadership.
Email: tomtylai@gmail.com